Metadata Tasks with ExifToolGui
The practical jobs people actually open ExifToolGui for: removing location data, cleaning files before sharing, fixing dates, and preparing photos for upload.
Privacy first: know what a file reveals
Remove a single group, remove everything, or prepare a considered sharing copy — the seven guides below cover the spectrum, in the order most users need them.
A photo file carries far more than the picture. Alongside the image data sit EXIF tags from the camera, IPTC fields for credits and descriptions, XMP data from editors, GPS coordinates from a phone or camera, and maker notes from the manufacturer. ExifTool — the engine under this GUI — can read and write all of it, and its documented capability is to delete meta information individually, in groups, or altogether. The tasks in this hub are applications of that capability, and most of them start from a privacy question: what does this file say about me, and what should it stop saying before I share it?
The privacy framing matters because the defaults work against you. A phone photo can embed the exact coordinates of your home. A camera body serial number can link supposedly anonymous listings to one owner. A scanned family photo can carry the scanning date as if it were the day the picture was taken. None of that is visible in the image itself — you only see it when you look at the metadata, which is exactly what the first task guides teach. Work on copies, verify by viewing the cleaned file’s tags afterwards, and keep your untouched originals somewhere safe.
All metadata tasks
Each guide states what the operation deletes and what it leaves alone, so a cleaning step never surprises you on the other side.
Remove GPS and Location Data from Photos
Remove GPS and Location Data from Photos A photo’s GPS tags can state where it was taken to within a few metres. That is useful in your own archive and a genuine exposure in a file you send to…
Read the guide →Remove All Metadata from a Photo (and What Gets Deleted)
Remove All Metadata from a Photo (and What Gets Deleted) Sometimes the right sharing copy is a blank slate: no capture date, no camera data, no location, no software traces, nothing but the image…
Read the guide →Strip Metadata Before Sharing or Selling Photos Online
Strip Metadata Before Sharing or Selling Photos Online Every photo you upload carries more than the picture. Capture location, home-area coordinates from everyday shots, camera serial information and…
Read the guide →EXIF vs IPTC vs XMP: View Every Tag in a Photo
EXIF vs IPTC vs XMP: View Every Tag in a Photo Photo metadata is not one list; it is several families stored side by side in the same file. EXIF carries the camera’s record, IPTC carries the…
Read the guide →View Camera Serial and Lens Data in Your Photos’ Metadata
View Camera Serial and Lens Data in Your Photos’ Metadata Buried in a photo’s EXIF and maker notes sit identifiers most owners never look at: the camera body’s serial number and the lens data…
Read the guide →Fix Dates on Scanned Photos: Set a Real Capture Date
Fix Dates on Scanned Photos: Set a Real Capture Date A scanned print carries the date of the scanning session, not the day the picture was taken, and some scans carry no capture date at all.…
Read the guide →Prepare Photo Metadata for Stock and Marketplace Uploads
Prepare Photo Metadata for Stock and Marketplace Uploads On a stock or marketplace upload, metadata is not housekeeping; it is the product description the platform reads. Keywords decide discovery,…
Read the guide →Before you start a task
If you have not installed the program yet, everything on this page depends on one foundation: ExifToolGui paired correctly with ExifTool, which are two separate downloads. The download page links both, and the Tutorials hub walks through the pairing step by step. The most common failure — the GUI reporting that ExifTool was not found — is a pairing problem, not a privacy-task problem, and it is fixed in the Troubleshooting hub.
It helps to know which family a task touches. EXIF is the camera’s record — exposure, lens, capture time, and usually the GPS position. IPTC is the publishing layer — credits, captions, headlines and keywords. XMP is the modern, extensible layer that editors write alongside both. ExifTool reads and writes all three, plus JFIF, GeoTIFF, ICC profiles, Photoshop IRB, FlashPix, AFCP, ID3 and the maker notes of around thirty camera makers. That breadth is why a single removal command has to be aimed carefully: ‘remove the location’ and ‘remove everything’ are different operations with different consequences, and the guides above keep them separate on purpose — a sharing copy that keeps your copyright but loses your home address is a deliberate construction, not an accident of a blunt tool.
A final habit worth adopting from these guides: metadata work is editing, and editing deserves a read-back. After any removal or date fix, select the file again and confirm that ExifTool now reads the values you intended — no GPS group where location was stripped, the real capture date where a scan date used to be. That ten-second check is what separates a cleaned library from a hopeful one.
